My name is Sam; I am the founder and creator for Liberty Loves UK Ltd.
After becoming a single parent, I decided I wanted a job where I could spend as much time as possible with my then six-month old daughter Liberty but still do something I love. Baking was an obvious choice, so I started trading at Greenwich Market, London in late 2013 with a range of six flavours of dark chocolate brownies. I moved to Somerset in January 2014 and within six weeks traded at my first farmers’ market with Somerset Farmers’ Markets. With my daughter in pre-school, I embraced farmers’ markets across Somerset and Dorset and quickly realised there was a demand for gluten-free cakes that didn’t taste like cardboard!
For the first 3 years, I traded as ‘Liberty Cakes’ but quickly recognized the ever-increasing demand from customers wishing to make healthier choices yet still enjoy indulgent treats. In response, I developed my product range to be much more than cakes with everything now Raw, Vegan and refined sugar free, including a range of delicious nut butters.
To better reflect the broader appeal of my range, I re-branded as ‘Liberty Loves’ in 2017 and in February 2019 we went to Liberty Loves UK Ltd.
Since April 2016 we have had to upgrade our kitchens every 18months as we keep outgrowing them!! January 2019, our last move was to two large kitchens (still being able to keep our nut free zone!) so lots more room to grow and expand..
I’m proud of our range that can be enjoyed by vegans, coeliacs, diabetics and anyone wishing to enjoy delicious, raw and natural products without sacrificing taste and goodness. Our fantastic team fulfils orders from our growing customer base currently supplying over 100 cafes, health food stores, garden centres & farm shops across the country on a daily basis.